Advertisements with facts and emotion built into them are by far the most effective ones. Whether the emotion is humor or sadness, it draws an audience in and then convinces viewers to donate to their groups with specific details and arguments about the organization‘s work. The audience seems to be targeted most in emotional commercials when they see an idolized celebrity, like Sarah McLauchlan in the ASPCA commercial. Tears are jerked and hearts go out to the pictures of abandoned and abused animals seen on the television screens. This commercial is effective because of the sorrowful music, the sad faces of the animals, and Sarah's pleas to donate a certain amount of money each month to help animal shelter rescues. Whether Sarah McLauchlan is an ASPCA supporter or not, the commercial's facts and images are still convincing enough to persuade other people to contribute money and support their cause. Between January 1, 2009 and September 30, 2009, over three million dollars was raised across the United States (ASPCA) because of Sarah's memorable commercial.
I really enjoyed looking at your pictures because you used a lot of pathos. I also enjoyed the colors that you used. Its simple and easy to read. Your words also flow easily and I agree with a lot of the things you mention. Your argument paper seems like it also used a lot of pathos along with logos. Your personality also shows in your writing and that makes it interesting to read.
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